SEO Audit Service:
Our SEO site audits are a comprehensive report that is customized for each website; detailing actionable items for your webmaster to implement. The primary objective of the SEO site audit is to increase overall visibility and traffic. Purchasing our audit will include the following:
An initial consultation call
- An in-depth consultation report detailing SEO techniques (“white hat” only) that will improve search visibility.
- Virtual meeting with you and your web developer going over the audit report
- Monthly reporting outlining rank and traffic trends
- Consultation calls with web developer ensuring smooth implementation
Highlights of Report:
It’s important to understand that there’s not 1 silver bullet in achieving high rank; SEO is actually a combination of multiple aspects that sends positive signal to search engines. As a result, we look at many, many different aspects of your site in our audit, so that no stone is left unturned. Our primary objective for our clients is to increase their visibility, which will translate to increased traffic, and ultimately sales. We believe in transparency, if you are considering making a marketing investment, then it woudl be wise to better understand (and research) your purchase. As a result, we are outlining the main aspects that we look at in our SEO site audit:
I. Research:
The first step in our site audit is to better understand your product and services. Once we understand your business, we will then begin researching desirable keywords to target, your competition, and existing rank on those key phrases. Properly researching the market will be the corner stone in recommendations, which is why this is our first step in our SEO site audit report.
II. On Page:
On page optimization is simply making changes to your site that allows search engines to better understand your pages. The better a Search Engine can understand your site; the more confident they will feel that your site is relevant for a specific query (search), which will result in increased visibility (rank). Even though SEO experts may give slightly different percentages on the “weight” of on page optimization, most will agree that it accounts for roughly 30% – 35% of SEO. Here are a few aspects of what we evaluate during our on page optimization analysis:
- Title Tags
- Meta Descriptions
- Meta Keywords
- Alt Tags
- Heading Tags
- Anchor Text Linking
- Sitemaps
- Analytic Codes
- Data Markup (using schema.org vocabulary)
III. Site Architecture:
Site architecture is the foundation or structure of your site (almost like the foundation of a house). We want to ensure that Search Engines and users can access all pages on your site in an easy manor. You may have the best site in the world, but if it’s confusing for Search Engines and users to navigate through your site, then they’re likely to bounce off your site and move onto the next. We’ll examine two aspects:
- Information Architecture – Hierarchal order of your information
- Technical Architecture – Canonicalization & duplicate pages.
Both aspects are important in eliminating confusion and making it easy to “read” your website.
IV. Off Page:
Similar to experts not agreeing on the exact “weight” percentage of off page optimization, most SEO experts would agree that link building (off page optimization) accounts for about 60-65% of SEO. Link building is the process of having your website link on other websites. From a Search Engine’s point of view; the more websites linking to your website, the more credible it is. We will identify various sources for you to link build to. Note: we only provide recommendations, and not doing the link building.